California and CCPA Privacy Rights and Disclosures
This California Privacy Rights and Disclosure section addresses the legal obligations and rights laid out in the California Consumer Privacy Act (the “CCPA”) in order to comply with the requirements set forth in the CCPA for those businesses doing business in California and/or offer their services to California residents, including with respect to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with California consumers or households (collectively, “California Information”).
California Information We Collected and/or Shared
This section of the Policy provides the information California residents need to exercise their rights over their California Information. Here is information about the California Information we may have collected from and shared about consumers over the twelve months prior to the Effective Date of this Policy.
In the year before the date this Policy was updated, on or through some of our Services we may have collected and/or shared (for operational purposes with providers who provide services for or to us in connection with developing, improving, providing and/or offering our Services) the following categories of California Information:
- Address and other identifiers — such as email address, device type, web-browser, operating system or other similar identifiers;
- Unique and online identifiers — such as IP address, device IDs derived from device type, or other similar identifiers;
- Characteristics of protected classifications — such as race, ethnicity, or sexual orientation;
- Certain commercial information — such as products or services purchased, obtained, or considered through our Services, or other purchasing or consuming histories or tendencies;
- Internet, gaming or other electronic network activity information — such as browsing history, search history and information regarding an individual’s interaction with an internet website, application, or advertisement;
- Location information – geo-location information about where you are accessing our Services (e.g. if you access our Services on your mobile or tablet device we may collect information about your device’s precise location to the extent feasible);
- Online viewing activities and habits (e.g., videos viewed, pages viewed); and
- Inferences drawn from California Information, such as individual profiles, preferences, characteristics and behaviors.
We may have collected these categories of California Information for the following purposes:
- Performing services on behalf of our various businesses, such as user retention, providing content recommendations and/or processing information;
- Fraud and crime prevention;
- Debugging errors in systems;
- Marketing and advertising;
- Internal research, analytics and development — e.g., user-preference analytics; and
- Developing, maintaining, provisioning or upgrading networks, products, services, or devices.
We may have obtained California Information from a variety of sources, including:
- Directly from you, including technical and usage information when you use our Services;
- Linked sites, such as social media sites, and other third-party platforms;
- Our various affiliated entities;
- Our joint-ventures and promotional and strategic partners;
- Information suppliers;
- Distributors, service providers and other vendors;
- Marketing mailing lists;
- Other users submitting California Information about you, such as to invite you to participate in an offering, make recommendations, or share content; and
- Publicly available sources.
While the CCPA defines ‘sale’ very broadly, there is no industry-wide consensus whether enabling third parties to collect personal data via cookies and other similar tracking technologies for the purposes of delivering interest or location-based advertising and/or similar targeting activities constitutes a “sale” under the CCPA. However, a ‘sale” under the CCPA may be considered to include the sharing of California Information in exchange for anything of value. According to this broad definition, in the year before the date this Policy was updated, on or through some of our Services we may be deemed to have sold the following categories of California Information:
- Address and other identifiers — such as email address, device type, web-browser, operating system or other similar identifiers;
- Unique and online identifiers — such as IP address, device IDs derived from device type, or other similar identifiers;
- Characteristics of protected classifications — such as race, ethnicity, or sexual orientation;
- Certain commercial information — such as products or services purchased, obtained, or considered through our Services, or other purchasing or consuming histories or tendencies;
- Internet, gaming or other electronic network activity information — such as browsing history, search history and information regarding an individual’s interaction with an internet website, application, or advertisement;
- Location information – geo-location information about where you are accessing our Services (e.g. if you access our Services on your mobile or tablet device we may collect information about your device’s precise location to the extent feasible);
- Online viewing activities and habits (e.g., videos viewed, pages viewed); and
- Inferences drawn from California Information, such as individual profiles, preferences, characteristics and behaviors.
Your California Privacy Rights to Request Disclosure of Information We Collect and Share About You
If you are a California resident, California Civil Code Section 1798.83 permits you to request information about our practices related to the disclosure of your personal information by certain members of Elevated Media Inc and its affiliated entities to certain third parties for their direct marketing purposes. You may be able to opt-out of our sharing of your personal information with unaffiliated third parties for the third parties’ direct marketing purposes in certain circumstances. Please contact us with your request.
In addition, if you are a California resident, the CCPA grants you the right to request certain information about our practices with respect to California Information. In particular, you can request the following:
- The categories and specific pieces of your California Information that we’ve collected;
- The categories of sources from which we collected your California Information;
- The business or commercial purposes for which we collected or ‘sold’ your California Information; and
- The categories or types of third parties with which we have shared your California Information.
You can submit a request to us for the following additional information:
- The categories or types of third parties to which we’ve sold your California Information, and the category or categories of California Information sold to each.
- The categories or types of California Information that we’ve shared with service providers who provide services for us, like processing your bill.
- To exercise your CCPA rights with respect to this information, please contact us. These requests for disclosure are generally free.
Your Right to Request the Deletion of California Information
Upon your request, we will delete the California Information we have collected about you, except for situations when that information is necessary for us to: provide you with a product or service that you requested; perform a contract we entered into with you; maintain the functionality or security of our systems; comply with or exercise rights provided by the law; or use the information internally in ways that are compatible with the context in which you provided the information to us, or that are reasonably aligned with your expectations based on your relationship with us.
To exercise your right
to request the deletion of your California Information, please contact us. These requests are generally free.
Your Right to Ask Us Not To Sell Your California Information
You can always tell us not to sell your California Information by contacting us.
Once we receive and process your request, we will not sell your California Information unless you later allow us to do so.